Israel's public diplomacy effort has struggled to shape the narrative around the conflict in Gaza, particularly on U.S. campuses. The scale of the crisis, combined with the rise of independent media, has made it harder to control public perception. Students and activists, deeply moved by the humanitarian toll, have been vocal in their calls for justice.’ Recent reports, including a New York Times piece on Project Esther—a Heritage Foundation initiative—suggest that pro-Israel groups are lobbying for more aggressive strategies to counter criticism. This raises concerns about potential overreach that could challenge free speech and academic freedom, core principles of Western institutions

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